Digital Marketing Manager (B2B) 100% Remote (EU) | HQ Germany

We’re looking for a hands-on Digital Marketing Manager (B2B) who enjoys turning a strong product story into measurable growth. At adstrong, you’re not just running campaigns, you’re shaping how agencies and e-commerce brands perceive and experience one of the leading Google CSS players worldwide.\nTasks\nPerformance Marketing Ownership.\nPlan, run, and optimize performance marketing campaigns across Google Ads, LinkedIn Campaign Manager, and Meta Ads.\nBudget & KPI Management.\nOwn paid media budgets end to end, including pacing, scaling, and performance-based allocation against clear KPIs.\nMessaging & Conversion.\nTranslate product strengths into clear, conversion-focused messaging across ads, funnels, and landing pages.\nFunnel & Landing Page Optimization.\nTest and scale funnels, creatives, and landing pages based on performance data and user behavior.\nTracking & Attribution.\nSet up and maintain tracking and attribution accross Google Tag Manager and CRM-based tools like HubSpot.\nAnalysis & Optimization.\nAnalyze performance across channels and the full funnel, turning insights into actionable improvements.\nB2B Demand Generation.\nUse LinkedIn as a core B2B demand channel and support webinars and events where relevant.\nCross-Functional Collaboration.\nWork closely with the team, taking ownership of outcomes rather than activities.\nRequirements\nPerformance Marketing Experience.\n3-5 years of experience in digital marketing, with strong hands-on expertise in performance marketing within a B2B or SaaS context.\nPaid Media Expertise.\nProven experience managing CPC-, CPM-, and CPA-based campaigns, primarily on Google Ads and/or LinkedIn Campaign Manager. Meta Ads are a nice-to-have or a strong alternative if Google Ads or LinkedIn experience is lighter.\nTracking & Attribution.\nHands-on experience with Google Tag Manager, web analytics tools (GA4, Plausible, or similar), and CRM-based attribution systems such as HubSpot, Salesforce, Pipedrive, or ActiveCampaign.\nAnalytical & Data-Driven.\nStrong analytical skills with the ability to interpret data and translate insights into optimization actions that drive pipeline and revenue.\nOutcome-Oriented Mindset.\nYou focus on impact over activity and optimize toward clear business goals like efficiency, pipeline, and growth.\nHands-on & Proactive.\nYou take ownership, move fast, and learn through testing rather than waiting for perfect conditions.\nCollaborative & Low Ego.\nYou value open discussion, shared learning, and improving results together.\nLanguage Skills.\nBusiness-fluent English (written and spoken). German is a plus.\nNice to Have.\nExperience with WordPress and Webflow or Framer, including landing page optimization; basic design collaboration using tools like Figma or Canva; support of B2B webinars and onsite events; experience working in a startup or scale-up environment; and familiarity with AI tools for marketing analysis or creative workflows.\nBenefits\nReal Impact, No Busywork\nYou’re not managing tickets. You’re shaping a brand, pipeline, and growth with direct access to decision-makers.\nRemote-First & Low Overhead\nWork fully remote with a lean setup, fast decisions, and minimal bureaucracy.\nCreative Freedom with Responsibility\nYou get room to test, iterate, and build. With that freedom comes ownership of results.\nA Product with Proof\nadstrong demonstrably boosts revenue, visibility, and branding for agencies and online shops. Selling impact is easier than selling promises.\nDeep Market Relevance\nWe influence more than 20% of the global Google CSS ecosystem and work with thousands of online shops across Europe.\nIf you enjoy owning growth, working with real data and real budgets, and building demand for a proven B2B product with meaningful market impact, we’d love to hear from you.\nFind more

in Germany (english-speaking-jobs)